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6 posts tagged "Playbooks".
A 2x2 framework for the call most brands make badly: when to re-book a creator who delivered, when to drop them politely, and when to keep them on the watch list. With the roster tracker template.
A working checklist for what 'proof of delivery' actually means on a sponsored post, six steps, three minutes per post, and the verification bundle you keep for three years. Free download.
Why putting funds in escrow before a creator posts isn't a 'nice to have', it changes the close rate, the dispute rate, content quality, and your cost of capital. With a calculator to run the numbers on your own deals.
A founder's plain-English guide to the seven things a creator contract must cover, and the boilerplate clauses you can confidently delete. With the two-page template that signs at ~95%.
How to write a creator brief tight enough to get on-brand content on the first pass, without micromanaging the creator out of their best instincts. With the one-page template I send founders.
A NYC founder's playbook for finding micro-influencers who actually convert, without burning $5K on the wrong creators, paying an agency, or hiring a database tool you don't need.