CollabBook Blog

Playbooks for brand-creator deals.

Tactics, teardowns, and case studies on finding, paying, and signing creators — from the team building the infrastructure layer for brand-creator deals.

Two open creator profiles side by side on a laptop with a coral sticky note that reads 're-book?' on a warm cream desk

Playbooks Retention

When to re-book a creator vs. find a new one

A 2x2 framework for the call most brands make badly: when to re-book a creator who delivered, when to drop them politely, and when to keep them on the watch list. With the roster tracker template.

Dorcas Faleti · Jun 2, 2026

A phone showing a sponsored Instagram post with a checklist on a notepad and a coral pen on a warm cream surface

Playbooks Proof of Delivery

The proof-of-delivery checklist for sponsored posts

A working checklist for what 'proof of delivery' actually means on a sponsored post, six steps, three minutes per post, and the verification bundle you keep for three years. Free download.

Dorcas Faleti · Jun 1, 2026

$Coral and navy abstract composition of a vault icon and a handshake on a warm cream background$

Payments Escrow

How escrow changes the math on brand-creator deals

Why putting funds in escrow before a creator posts isn't a 'nice to have', it changes the close rate, the dispute rate, content quality, and your cost of capital. With a calculator to run the numbers on your own deals.

Dorcas Faleti · May 31, 2026

Founder reviewing a one-page creator contract on a warm cream desk with a navy pen and a coffee cup

Contracts Legal

What to put in a creator contract (and what to leave out)

A founder's plain-English guide to the seven things a creator contract must cover, and the boilerplate clauses you can confidently delete. With the two-page template that signs at ~95%.

Dorcas Faleti · May 30, 2026

Playbooks Briefs

Writing a brand-creator brief that doesn't waste anyone's time

How to write a creator brief tight enough to get on-brand content on the first pass, without micromanaging the creator out of their best instincts. With the one-page template I send founders.

Dorcas Faleti · May 29, 2026

Playbooks Micro-Influencers

How to find micro-influencers for a small brand in 2026

A NYC founder's playbook for finding micro-influencers who actually convert, without burning $5K on the wrong creators, paying an agency, or hiring a database tool you don't need.

Dorcas Faleti · May 28, 2026