Tag
3 posts tagged "Brand Strategy".
A 2x2 framework for the call most brands make badly: when to re-book a creator who delivered, when to drop them politely, and when to keep them on the watch list. With the roster tracker template.
How to write a creator brief tight enough to get on-brand content on the first pass, without micromanaging the creator out of their best instincts. With the one-page template I send founders.
A NYC founder's playbook for finding micro-influencers who actually convert, without burning $5K on the wrong creators, paying an agency, or hiring a database tool you don't need.