# Two-Page Creator Contract Template (Plain English) A working creator contract that signs in a day at roughly 95% sign-rate. Plain English a 17-year-old TikTok creator can read in 5 minutes. Five years and a few hundred deals of iteration. **Not legal advice.** Show this to your attorney before using on a high-stakes deal. It's a starting point, not a substitute for counsel. Pairs with the post: *What to put in a creator contract (and what to leave out)* → https://collabbook.co/blog/what-to-put-in-a-creator-contract-and-what-to-leave-out/ — Dorcas Faleti, CollabBook --- # CREATOR CONTENT AGREEMENT **Brand:** [Brand legal name, state of incorporation] **Creator:** [Legal name + handle], [creator's state] **Effective date:** [YYYY-MM-DD] **Deal value (USD):** $[X] --- ## PAGE 1 ### 1. Deliverable Creator will produce and publish: - **Platform + format:** [e.g., 1× Instagram Reel, 9:16 vertical, in-feed] - **Length window:** [45–75 seconds] - **Quantity:** [1 Reel + 3 Stories with link sticker] - **Stories pinned as Highlight:** [Yes, name "[X]", pinned for 30 days] / [No] - **Publish-by date + window:** [Day, date], between [time window] [creator's TZ] - **Required on-camera elements:** [Product visible within first 5 seconds; discount code as on-screen text overlay; link sticker on Stories points to [URL]] - **Prohibited elements:** [No competitor mentions within prior 30 days; no unauthorized health claims; no copyrighted trending audio if whitelisting is in scope] ### 2. Payment - **Total:** $[X] USD - **Split:** [50% on contract signing, 50% on proof of delivery] OR [100% on proof of delivery if escrowed] - **Funds location between signing and release:** Funds held in escrow via [Stripe Connect / CollabBook escrow / equivalent]. Not in Brand's operating account. - **Release timing:** Net 0 from confirmed proof of delivery (escrowed). Or Net 14 from confirmed proof of delivery (non-escrowed, but escrowed is strongly preferred for both parties). - **Late release penalty:** If Brand fails to confirm proof of delivery within 5 business days of post going live and disclosure being valid, funds release automatically. ### 3. Usage Rights (time-fenced + channel-fenced) Brand may use the delivered content on: - **Channels:** [Brand's owned social handles (organic) + brand's website + brand's email] - **Duration:** [12 months from publish date] **Whitelisting** (running the post as a paid ad from the Creator's handle) requires **separate written approval** and an additional fee of **[$X] or [Y]% of base**, to be negotiated separately. Brand does NOT acquire: perpetual rights, worldwide rights "in all media now known or hereafter invented", or any rights to re-edit or excerpt the content beyond cropping for aspect-ratio fit. ### 4. Exclusivity (narrow, named) For **[21] days** bracketing the publish date (typically 7 days before, 14 days after), Creator will not publish sponsored content for the following named direct competitors: - [Competitor 1] - [Competitor 2] - [Competitor 3] - [Competitor 4] - [Competitor 5] This is **category exclusivity** with named competitors, not blanket "no sponsored posts at all." Pay for this proportionally, typical adder is 15–25% on the base fee. ### 5. Disclosure (FTC + platform) Creator will disclose this as a paid partnership using BOTH: 1. The platform's branded-content / paid-partnership tool, naming "[Brand]", AND 2. **#ad** clearly visible in the caption, in the first 1–2 lines, not buried after other hashtags. **Brand will not release the final payment until disclosure is confirmed.** This is in both parties' interest, the FTC fines the brand, not the creator, and a defensible record protects everyone. --- ## PAGE 2 ### 6. Revision Window Brand has **48 hours from draft delivery** to request **up to one round** of revisions. Revisions are scoped to the deliverable spec in Section 1, no re-direction of the creative angle, no new required elements, no scope creep. Outside the 48-hour window, the content is deemed approved. ### 7. Kill Fee (clean-exit clause) If both parties agree **in writing at the draft-review stage** that the deliverable cannot meet the brief: - Brand will pay a **30% kill fee** of the deal value. - Creator retains the unaired content for their own portfolio (no public sharing). - Both parties walk cleanly, no further obligations. This clause exists so both parties know there is a graceful exit. It rarely gets invoked, but it changes the tone of the relationship. ### 8. Indemnification (narrow, read this carefully) Creator indemnifies Brand against claims arising from **Creator's own misrepresentations** in the content, specifically: unauthorized health/medical/financial claims, undisclosed sponsorship in violation of Section 5, or use of unlicensed music or footage. Brand indemnifies Creator against claims arising from **Brand's product, brand assets, or instructions**, specifically: product liability, trademark / IP issues with brand-supplied materials, or Brand's failure to comply with applicable consumer protection law. Indemnification is capped at **2× the deal value** for both parties. ### 9. Governing Law + Venue This agreement is governed by the laws of **[Creator's state]**. Any dispute will be resolved in the small-claims court of Creator's state. Both parties agree small-claims jurisdiction is the right venue for deals of this size. (If you're a Brand based in Delaware reading this and considering changing it: don't. Forcing a Brooklyn creator to arbitrate in Delaware is theater. Real disputes at this deal size resolve over email or not at all.) ### 10. Termination Without Cause Either party may terminate this agreement before the draft-delivery stage with **5 business days' written notice**. If terminated by Brand, Brand forfeits a **15% cancellation fee** (in addition to any costs Creator has already incurred). If terminated by Creator, the funds in escrow release back to Brand in full. After draft delivery, the kill-fee clause (Section 7) applies instead. ### 11. NO Auto-Renewal This is a deliverable, not a subscription. There is no auto-renewal of usage rights, no rolling extension, no automatic re-up. Any continuation is via a written one-line extension addendum, signed by both parties. ### 12. Signatures **Brand** Signed: _________________________ Name: [Brand authorized signatory] Title: [Title] Date: [YYYY-MM-DD] **Creator** Signed: _________________________ Name: [Creator legal name] Handle: [@handle] Date: [YYYY-MM-DD] --- ## STRUCTURAL NOTES (do not send to the creator) ### What's deliberately NOT in this contract - **Morality clauses** written for celebrities. A $1,500 micro-influencer deal is not catastrophically exposed to public scandal. If brand-safety is a real concern, don't sign the creator. Don't draft a 3-paragraph morality clause that 90% of creators will rightly redline. - **20 pages of definitions.** If you have to define "platform" and "content" before you can use the words, your contract is too long. - **Arbitration in your home state.** Theater for this deal size. - **Auto-renewal language.** Single biggest reason creators ask their manager to "redline this whole thing." - **Perpetual worldwide rights.** You don't need them, you won't use them, and you'll lose 40% of your shortlist for asking. ### What makes this contract sign at ~95% - It fits on two pages. - Plain English, no Latin, no defined-terms section. - Payment is gated on milestones the creator controls (post + disclosure). - Funds sit in escrow, creator can trust they're real. - Exclusivity is narrow, named, paid for. - The kill switch exists. Creators sign faster when they see it. ## Related templates in this series - Micro-Influencer Discovery Toolkit → /blog/downloads/micro-influencer-discovery-toolkit.md - One-page Creator Brief Template → /blog/downloads/one-page-creator-brief-template.md - Escrow vs. Deposit Calculator → /blog/downloads/escrow-vs-deposit-calculator.md - Proof-of-Delivery Checklist → /blog/downloads/proof-of-delivery-checklist.md - Creator Roster 2x2 Tracker → /blog/downloads/creator-roster-2x2-tracker.md If you want the contract template, the e-signature flow, AND the escrow + proof-of-delivery layer that makes Section 5 ("release on disclosure") actually enforceable, [join the CollabBook beta](https://collabbook.co/#waitlist).